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Software Engineering
Enterprise Application Integration (EAI)
 Web Application Analytics and Collaboration
Click2Queue
Corporations of all types have begun the process of implementing tools and technology to provide analysis on their Web applications. The common factors we see driving increased interest in this capability are:
- Organizations have made and continue to make significant investments in their eBusiness applications and have little or limited information analysis on which to manage the investment. Answers are needed for…Who is using what portions of the application, and what return am I getting? This is especially true in B2B and non-sales transaction oriented applications.
- Organizations have extended internal systems to their customers and partners in order to promote “self-serve” or promote efficiency. In doing so they may increase transaction efficiency, but risk loosing visibility and a personal relationship with the customer.
- Organizations want to view their Web applications as one of many revenue assets. They want to manage and optimize these assets in a combined and integrated effort. Detailed information, measures and analysis are required. In this scenario the client may be interested in managing and maximizing the sum total of…Marketing/Promotions, Customer Service, Customer Relationship Management, Training, and their Web application.
Many organizations have begun a process to gain more information on their Web applications. Most corporations have already deployed some type of Web management and analysis tools. The tools we see most frequently deployed are focused on operational management and Web page logging. Web operational management tools help fill the need to manage the performance of the application. Web page logging is primarily focused on measuring “traffic”, or numbers of hits on the application. Much of need and interest for traffic related measures appears to have been driven by the way traffic was valued in the early days of eBusiness. Web traffic is relevant, however measures on what is being done with the application, by user is more valuable. Clickstream application analysis will enable the organization to measure, analyze, integrate, and manage critical application activity.
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