Software Engineering
Enterprise Application Integration (EAI)
Web Application Analytics and Collaboration
 Click2Queue
Click2Queue is an easily installed form of clickstream analysis that enables near real time, cross application and cross session tracking of web clickstream activity and fills the gap between basic traffic measurement (ala WebTrends) and multi-million dollar analytic tools (ala NetPerceptions). We have deployed this technology with great success at many leading companies.
Our clients are using Click2Queue to help solve a variety of business challenges including performance analysis, analyzing the effectiveness of various campaigns and programs, collecting operational metrics, and integrating their web applications with other enterprise applications to take advantage of cross-selling and up-selling opportunities.
The benefits of Clickstream application analysis capabilities are compelling, and if deployed properly can be a competitive advantage for any company.
Cornerstone Consulting’s Click2Queue Analysis provides robust Click Stream and Web Analytics that surpasses basic Web logging. Clickstream Analysis is true Web application logging that provides both cross-application and cross-session analysis on customer behavior and transaction activity.
- The technology can be incorporated into any web application
- Provides a framework for gathering web site data into a table (front end), and doing data warehouse-like analysis and reporting based on this data (back end)
- Enable to customer data elements to be captured and parsed for sales or service functions within an organization
- Can be integrated with EIS and CRM systems
- Can be tightly integrated with customization in any scenario
- Web-based reporting that can integrate with popular analysis tools like Brio, Cognos and OLAP services
Benefits of Application Logging:
- Web Click Activity loaded into database near real-time for reporting
- Allows collection of data elements that don't exist in web log
- Allows consolidation of web activity across web sites
- Provides infrastructure to trigger events and actions near real time based on web activity (i.e. email Sales rep upon literature request)
- Allows near real time filtering of web site data
- Allows near real time data parsing and data transformation
- Infrastructure can support event based personalization near real-time
- Allows near real time integration and collaboration with other systems via Message level integration
The benefits of Clickstream application analysis capabilities are compelling, and if deployed properly will be a competitive advantage for your company.
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